Yamaha Motor Co., Ltd.
For over 50 years, Yamaha Motor group has endeavored to create diverse value through products and services since its founding. We have worked based on three ideas that constitute our “Corporate Philosophy”. One is our “Corporate Mission”, that is our core identity, values, purpose, and visionary goals. The second is “Management Principles” - the guiding management principles for achieving our corporate mission. The third is “Action Guidelines”, the guidelines each individual should follow to realize our corporate mission. Being the “Kando* creating company” is our goal to “offer new excitement and a more fulfilling life for people all over the world”. We strive to use our ingenuity and passion to realize peoples' dreams and always be the ones they look up to for “the next Kando*.” (*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.)