Scott Muster

Listen. Plan. Execute. - Listen to what the audiences and stakeholders are saying, identify their drivers, and determine what the market trends are signaling. - Plan a business/marketing strategy that addresses what we heard from the audiences, stakeholders, and markets. Include a discussion about the competitive landscape. - Execute on the messaging and brand by providing decisive and creative guidance that develops brands and marketing assets that are distinctive, memorable, and transforms cultures. This tried, and true process affords me the ability to be an effective leader in coaching diverse teams of corporate thought leaders, sales teams, marketers, and graphic arts professionals to produce brands, marketing assets, and messaging that impassions sales teams and resonates with their audiences. Key to my coaching success is an innate ability to foster collaboration and build consensus among internal stakeholders. My role as a coach also helps me recruit, retain, and inspire high-performing talent to achieve exceptional results. I have extensive market experience and business development/marketing expertise in oil, gas, energy, and technology. LNG, Natural Gas, Hydrogen, battery storage, and renewables are all changing the energy market landscape at breakneck speed. Being aware of the nuances from the various stakeholders is key to strategic planning and consulting. My experience with power generation utilities, gas and oil pipeline operators, international producers, consumers of energy, and equipment OEMs provides me insights that foster a valuable strategic perspective.