George Dfouni has been an outspoken advocate of understanding your customers and the importance it holds in helping your business succeed. Knowing your customers helps you to better understand their preferences, needs, and expectations. George says this knowledge can help you tailor your services and products to meet their needs. Ultimately, when you invest in knowing your customers, you will be able to provide them with the best possible experience with your business. This can go a long way toward increasing customer loyalty and satisfaction. Additionally, understanding your customers can also help you determine which areas of your business may need to be improved in order to better meet customer demands. Therefore, investing time and effort into getting to know your customers is essential for any business looking to grow and thrive.